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    BCAA spark Identity Design

    spark is BCAA’s new intranet: a go-to place to generate ideas, and inspire the in-house team through knowledge. To relaunch this online application with brand new, faster, more efficient back-end software and updated content we helped BCAA develop a matching, fresh identity.

    Our work

    • Design direction identification workshop with in-house team
    • Design explorations
    • Presentation of the new logo in different contexts and applications to ensure its feasibility
    • Identity files development for various applications
    Logo design explorations

    Design explorations

    colour palette

    To keep the consistency with other internal communications pieces, the new identity used colours from the BCAA brand palette

    haptic typeface

    The new identity used one of the BCAA brand typefaces, Haptic, to ensure alignment with the central brand

    spark logo + BCAA logo

    spark logo + BCAA logo

    Final spark logo

    Final spark logo