A digital dive for a five-university marine sciences non-profit
OUR SERVICES INCLUDED
STRATEGY & CONSULTATION
WEB DESIGN
WORDPRESS DEVELOPMENT
Designers:
Laura Stobbe & Aida Viziru
The Pacific Marine Science Alliance (PMSA), a not-for-profit organization representing five member universities (Simon Fraser University, University of Alberta, The University of British Columbia, University of Calgary, and University of Victoria), approached us to create their first dedicated website.
The Alliance needed a digital foundation to support their new strategic direction and clarify their relationship with the Bamfield Marine Sciences Centre.
PROJECT GOALS
- Establish the Alliance as a distinct entity with clear visibility
- Encourage donations and program applications
- Showcase strategic priorities through stories and data
- Create flexible templates to support ongoing content creation and distribution
PMSA homepage design
We developed an accessible, informative website that positions the Alliance effectively within the marine sciences community while maintaining clarity about their organizational structure.
Strategic consultation
Through a kick-off workshop and stakeholder consultations, we aligned on the design direction and identified the key challenges: establishing the Alliance’s distinct identity while clarifying its relationship with member universities and the Bamfield Marine Sciences Centre.
Web design
We created a clean, modern design incorporating the Alliance’s new identity design and colour palette, as well as crisp ocean-inspired visuals.
The design features flexible templates for news updates and visual storytelling. The site showcases the Alliance’s governance structure and strategic priorities, helping differentiate the organization while linking to related programs and websites.
WordPress development
We built the website in WordPress, customizing page templates and component blocks. The platform provides the Alliance’s team with an intuitive content management system for ongoing updates while maintaining a consistent look and feel across all pages.
About page design
PMSA call to action section
Through this project, we helped the Alliance establish their digital presence as a foundation for future communications and marketing initiatives.