Supporting advocacy efforts for Toronto's public library system

OUR SERVICES:


GRAPHIC DESIGN
WEB DESIGN

OurPublicLibrary.To (OPL) is a network of 35,000+ supporters dedicated to protecting the Toronto Public Library system and its workers. Working with JMA Consulting, we helped OPL develop campaign materials for their advocacy efforts.

Deliverables included bookmark designs, tote bag graphics, and a refreshed website design that supported their efforts to strengthen their voice in the community.

OPL Bookmark on top of purple book.

Bookmark design

The materials were designed to work across both digital and physical spaces—from library events and community gatherings to online platforms—ensuring OPL could reach their audience wherever they were. We balanced a professional appearance with grassroots authenticity, creating designs that felt approachable to community members while maintaining credibility with officials and media.

Through cohesive visual messaging, we helped OPL present a unified front in their efforts to advocate for library funding, worker rights, and continued public access to essential library services. The designs gave their network of supporters clear, shareable materials to help grow their movement and protect one of Toronto’s most valued public institutions.

OPL tote bag design.

Custom tote design—ideal for library book runs and making a statement

OPL website seen on a tablet screen.
OPL website seen on a laptop screen.

OPL website homepage design