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BCAA spark Identity Design

spark is BCAA’s new intranet: a go-to place to generate ideas, and inspire the in-house team through knowledge. To relaunch this online application with brand new, faster, more efficient back-end software and updated content we helped BCAA develop a matching, fresh identity.

Our work

  • Design direction identification workshop with in-house team
  • Design explorations
  • Presentation of the new logo in different contexts and applications to ensure its feasibility
  • Identity files development for various applications
Logo design explorations

Design explorations

colour palette

To keep the consistency with other internal communications pieces, the new identity used colours from the BCAA brand palette

haptic typeface

The new identity used one of the BCAA brand typefaces, Haptic, to ensure alignment with the central brand

spark logo + BCAA logo

spark logo + BCAA logo

Final spark logo

Final spark logo